HIV Prevention Campaign

I had drinks last night with an old friend, who was the creative director behind a bunch of ads I did, including this campaign for NYC's Department of Health. The shot of the guys on the street with the umbrella was all over the city on subways and phone booths. Even after eight years, I still think these are such great images. Ironically, I believe that only one of these guys was actually gay. Go figure. Seems there's 'gay for pay' even in advertising...